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#1 27-11-2022 09:21:45
- Oliver222
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Digital marketing agency dubai
Marketing changes after an abrupt change in technology. The advent of digital media and smart devices attracted the users, thus the medium of communication for marketers also shifted. The recent era is dominated by digital platforms that’s why ignoring them may prove to be a greater sin for business owners.
The need for digital marketing in Dubai is also on the rise. With a population of about 9.6 million, the Emirates have about 9.52 million internet users, as the Media Lab reports. It makes digital marketing a mandatory part for any business that aims to target the region and serve the people.
This post discusses some of the preliminary measures you need to take before promoting a business in the digital space of Dubai. Go through this comprehensive guide to find, evaluate, and choose different activities for running impressive campaigns of digital marketing in Dubai or any other state of the UAE.
Understand UAE Culture
Before you get feet wet in the field of online marketing for UAE, there is valuable knowledge about the region that must be shared first. Everything that connects Digital marketing with the consumer is deeply intertwined with elements such as the culture, environment, demographics, climate and regional preferences, etc. Without the knowledge of these elements, a successful marketing structure cannot be built or implemented for your company. To understand what you will be dealing with, we have put together all the regional preferences of UAE consumers and how they tend to reach to online shopping platforms.
Cultural and Religious Preferences
First off, UAE is an Islamic country with a majority Muslim population. Most of the decision making is enforced with religious values without compromising the culture of the region. However, this does not mean the price and quality are sidelined in the process. The best bidder is sought out in terms of the best quality and the least price. The local population shares a deep connection with their ancestral heritage and belongings. This makes the UAE an ideal market for goods that represent ancestral fashion such as clothing apparel, accessories, jewelry, and another wearable.
Demographics
As far as the demographics go, the males are concerned about the luxury items while household items are managed by the female members. Being collectivists in nature, UAE consumers naturally place their family goals over individual choices. However, uncertainty and risks are heavily despised in the shopping culture. Security is one of the prime characteristics that are sought first before buying anything online or from brick and mortar outlets digital marketing agency dubai.
SEO or Search Engine Optimization is a process of acquiring organic traffic from search engines. SEO is one of the most productive and budget savvy internet marketing techniques to get noticed on the internet. 93.26% of users in the UAE prefer Google.ae as their primary means of online searching which makes Google a reliable search engine to rank with. Analyzing the current statistics and trends, we highly recommend SEO marketing since it goes beautifully with other marketing practices, does not deplete your marketing budget, and keeps a healthy online presence for your business. Consider choosing a Professional SEO Company as they can lift your site above your competitors. Search engine optimization includes.
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#2 27-11-2022 18:39:29
- PatrickMoreno
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Re : Digital marketing agency dubai
thank you
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