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Covert Advertising, Mediaset and How Televisions Mortgage Their Future

The Serrano family marked an era. It was one of those ultra-popular series, which the whole country seemed to be watching (in a way that might not be working for them now). It was also a kind of pioneer when it came to advertising. The family breakfasts, which appeared on screen in the different chapters, were an exuberant display of publicity. As they recalled in an article not long ago in El Comidista , the family's breakfasts were full of brands and more brands and set a precedent for the industry.Of course, the series wasn't doing anything exactly new. In Family Doctor you could also see the brands that the family had for breakfast.

The series were an example of El Salvador Phone Number List product placement, of brands that appeared in the background or sometimes with a more leading role. A good product placement well done is not very annoying and gives very good returns to the brands that star in it (in La casa de papel one of the examples was so integrated into the plot that it seemed almost an organic mention). A poorly done one is annoying and squeaks at viewers. You can even cross the border between product placement and outright undercover advertising.

The separation between product placement and covert advertising is that the consumer is aware of the former (a notice makes it clear at the start of the broadcast that we are going to find 'product placement', although it would be necessary to analyze whether consumers they are fully aware of what that means) and not of the second. The second appears as one more element, something that is there because it should be or just because, and what is assumed is not advertising.