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Email marketing to boost sales

Email marketing remains one of the most profitable and effective promotional tools on the web. To make your mailings as effective and efficient as possible, it is important to understand how to use them correctly.

In the early stages of the classic sales funnel, where you need to drive traffic to your website, email marketing will not be the most effective tool. It's better to use contextual advertising and targeting. This is exactly what the marketers at Oise Trade Limited https://oisetrade.pl/pl/services do. But converting the traffic you receive into leads is exactly the stage where you should be using email marketing.

Collect leads

A potential customer who visits a website is usually not ready to make a purchase. This is why you should consider ways of capturing customer leads. These can include subscription forms, lead magnets and more. These should be set up in such a way that the customer is motivated to leave their email address. It is important that the request to share contacts is native, i.e. relevant to the user's situation and needs. For example, you can place a form to request a consultation on the home page and a lead magnet with a price list or subscription discount in the online shop section. If you guess what the customer wants, they are more likely to leave their email.

Rules for effective e-mail marketing

Try to automate your mailings as much as possible.
Always work on segmentation and personalisation of emails. Relevant emails are more effective.
Use an omnichannel approach. Not only email newsletters, but also SMS, browser alerts, messages in messengers can strengthen the sales funnel.

With the right email marketing setup, you can more effectively convert traffic into leads, motivate customers to make a first purchase, increase sales conversions and ensure repeat purchases.